Montblanc – Write RED
We were tasked with creating a 60-second video including the Montblanc Mark Makers (a number of world-renowned influencers) who are taking a stand against AIDS. The campaign’s main concept was based around fighting AIDS, which meant that most of the content had to focus on the Mark Makers and their thoughts, opinions and feelings.
The campaign took place in Paris involving 3 days of intense shooting and editing. The brief was centred around shots from each Mark Maker both indoor and outdoors, with the aim of providing enough content to navigate the story alongside the spoken interview parts.
A team of 4 videographers took the challenge of capturing the content, edit it on location, and deliver it within hours before the campaign went live.
CREATIVE DIRECTOR: THOMAS BLOIER
VIDEOGRAPHER: CONSTANTINOS NICOLAOU
EDITOR: CONSTANTINOS NICOLAOU