Audi RS5 – Ironman Hawaii
We were assigned to document Patrick Lange’s journey to defend his Ironman 2017 title along with the new Audi RS5. #ExploreMore has been established as a premium and lifestyle focused content series for the @AudiSport social media channels with the mission of exploring new cities and exciting landscapes. #ExploreMore Hawaii is an emotional portrait of a unique athlete and an island which is so much more than a holiday destination.
It was vital for the imagery to encapsulate the breathtaking surroundings of the island while demonstrating the special relationship between Ironman and the car. We performed extensive and detailed research on island locations and were very diligent on keeping up with the timetable and deadlines agreed with the client. We spent 2 weeks shooting and live-editing the content for Audi’s media platforms.
The campaign ran (pun intended) on Audi Sport and a number of national Audi Instagram accounts as a 9-image feature, consistently receiving high levels of engagement. The team also contributed to the #RoadToIronman 2018 YouTube episode with great feedback from the client.
Creative Director: Christian Jasper
Assistant Creative Director: Antonis Hadjimichael
Photography: Antonis Hadjimichael
Videography: Constantinos Nicolaou